TIME Everywhere

‘TIME Labs’ Launches on TIME.com

From Digiday:

A 2014 TIME quiz that let people see how much time they waste on Facebook got 4.7 million hits and gave Time its biggest traffic day ever, with 3.8 million uniques. Now Time is hoping to exploit the formats’ popularity further by launching a standalone site today, Time Labs (labs.time.com), for its interactive stories.

Time brought on Chris Wilson in 2013 to lead its interactive data team, and the stories his team has produced have been Time.com’s most popular for three years running. In 2013, for example, 5.6 million people read America’s Mood Map: An Interactive Guide to the United States of Attitude. Traditional journalists can wring their hands, but the appeal of these stories is irrefutable. “We joke that narcissism works really well,” said Sam Jacobs, Time assistant managing editor, who hired Wilson.

Visit TIME Labs now!

A Record-Breaking Month for Time.com

May marked an all-time traffic record for Time.com, with 28.2 million unique visitors (comScore), a 38% increase over May 2014. This record is all the more impressive because Time.com was up 13% in April, a month in which nearly every other top news site saw traffic declines, according to comScore.

These milestones come as the TIME brand is having a terrific year overall, with record video growth, new features in the print magazine, exciting new digital products and robust print and digital revenue growth in each of the first and second quarters.

A New Look for TIME

TIME debuted an elegant refresh of the print magazine, including three new sections: The Brief, named after Time.com‘s successful daily newsletter; The View, reflecting TIME’s growing coverage of the ideas and arguments behind the news; and Time Off, a guide for readers’ free time.

From the Editor

One of the great blessings of TIME’s expansion on multiple platforms–digital, video, mobile–is that it allows us to reimagine our print journalism at the same time. We often hear from readers about what you look forward to in these pages, and with this issue we are introducing some new features and design elements aimed at bringing you a better experience each week. (more…)

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