Print Audience
TIME audience figures and demographics for U.S. and international editions (Europe, Middle East, Asia, South Pacific). Including: “AAM Publisher’s Statements” and “Additional Research”.
U.S. Audience
| Source: 2018 MRI Fall |
| U.S. Adults, Age 18+ |
17.1M |
| Male/Female Ratio |
54%/46% |
| Median Age |
47 |
| Median HHI |
$75,425 |
| Bachelor's Degree or more |
44% |
| HHI $100,000+ |
36% |
Global Audience
Global Audience
|
| Source: 2018 Global Business Influencers Survey |
| Male/Female Ratio |
70%/30% |
| Average Age |
43 |
| Net Worth/Liquid Assets $500,000+ |
47% |
| Personal Income $250K+ |
30% |
TIME EMEA
Circulation: 362,000
Source: AAM 2H 2016 Print+Digital Issue
TIME Asia
Circulation: 285,000 (includes Asia+Sopac)
Source: AAM 2H 2016 Print+Digital Issue
- Digital Audience Intercept Studies
- Ad Effectiveness
- Audience Profiling
- Mendelsohn (MMR)
- MRI
- MRI Starch/AdMeasure
- TIME Opinion Leaders—TIME's proprietary online reader panel
Note: Some studies may be subject to additional costs.
Last modified: May 15, 2019
