Print Audience
TIME audience figures and demographics for U.S. and international editions (Europe, Middle East, Asia, South Pacific). Including: “AAM Publisher’s Statements” and “Additional Research”.
TIME U.S. Audience Profile
| National Audience Profile |
|
| Total U.S. Audience |
18,837,000 |
| Source: GfK MRI Fall 2017 |
| % Male/Female |
52%/48% |
| Median Age |
50 |
| Median HHI |
$80,617 |
| Att/Grad College+ |
12,116,000 |
| Prof/Mgrl |
5,502,000 |
| HHI $100,000+ |
7,094,000 |
Global Audience
TIME Global Reader Profile
| Audience Profile |
| Sources: Global Business Influencers Survey 2016 (U.S., Europe, Asia) |
| Male/Female |
67.5%/32.5% |
| Median Age |
43 |
| HHI USD $250k+ |
38% |
| Media HHI (USD) |
$280k |
| Net work/liquid assets USD $1M+ |
34% |
| C-Suites |
51% |
| BDMs |
96% |
TIME EMEA
Circulation: 362,000
Source: AAM 2H 2016 Print+Digital Issue
TIME Asia
Circulation: 285,000 (includes Asia+Sopac)
Source: AAM 2H 2016 Print+Digital Issue
- Digital Audience Intercept Studies
- Ad Effectiveness
- Audience Profiling
- Mendelsohn (MMR)
- MRI
- MRI Starch/AdMeasure
- TIME Opinion Leaders—TIME's proprietary online reader panel
Note: Some studies may be subject to additional costs.
Last modified: July 19, 2018
