Sell Sheet

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TIME Pursuits

TIME WOMEN* — 2010

TIME Women is a targeted edition aimed at 1 million married women in a TIME subscriber household.

With original content from TIME editors entitled Wellness, this six-time editorial feature is designed to help the ultra-busy gatekeeper maintain a lifestyle of well-being and balance for her and her family. These subscribers include affluent, educated working moms interested in understanding their world, while getting the most out of their personal and professional lives.

Providing relevant editorial adjacencies to the issues that matter most—food, nutrition, family, relationships, work-life balance, health and medicine—TIME Women delivers largely unduplicated reach of these powerful female consumers.

Benefits

  • Targets an audience of female gatekeepers responsible for household purchasing decisions
  • Provides editorial adjacencies to the issues most important to TIME’s female readers
  • Unduplicated reach relative to traditional female titles

For more information, contact your TIME Sales Representative

*This edition was formerly known as TIME Wellness.
** Source: Based on MRI Spring 2009 duplication report vs. other women's service/lifestyle titles.

Fast Facts

Source: 2009 Fall MRI
Circulation: 1.0 Million
Audience: 6.0 Million
Female/Male: 78%/22%
Median Age: 42
Median HHI: $86,584
Married: 82%
Have Kids in Household: 74%
Employed: 69%
Frequency: 6x/year
2010 P4CB: $98,700