2012 U.S. Targeted Edition Rates
TIME Business Edition
TIME Business targets 1.6 million executive and professional TIME subscribers. These subscribers include CEOs, presidents, chairmen, owners/partners, technical professionals and other titled professionals. TIME uses the most stringent database methodology to include job-titled recipients at the subscriber and/or subscriber household level.
Audience: 9,072,000
Frequency: 25x
| Rate Base: 1,600,000 | B&W | 4C/2C |
|---|---|---|
| (USD) | (USD) | |
| Rates apply to bleed and non-bleed creative Audience Source: 2011 Spring GfKMRI |
||
| PRINT Terms and Conditions | IBIT (Issue-by-Issue Tally) | TABLET Terms and Conditions | ||
| Full Page ROB | $ 138,400 | $ 212,900 |
| Spread ROB | 276,800 | 425,800 |
| 2/3 Page (N/A as a Stand-alone) | 117,700 | 181,000 |
| 1/2 Page (N/A as a Stand-alone) | 103,800 | 159,700 |
| 1/2 Page Horizontal Spread | 207,600 | 319,400 |
| 1/3 Page (N/A as a Stand-alone) | 62,400 | 95,900 |
TIME Women
TIME Women is a less-than-national edition aimed at 1.5 million TIME female readers. TIME’s new targeted Women’s edition will feature incremental editorial content, entitled Currents, written specifically for TIME’s female readers.
Audience: 7,479,000
Frequency: 10x
| Rate Base: 1,500,000 | B&W | 4C/2C |
|---|---|---|
| (USD) | (USD) | |
| Rates apply to bleed and non-bleed creative Audience Source: 2011 Spring Gfk MRI |
||
| PRINT Terms and Conditions | IBIT (Issue-by-Issue Tally) | TABLET Terms and Conditions | ||
| Full Page ROB | $ 67,400 | $ 103,700 |
| Spread ROB | 134,800 | 207,400 |
TIME Style & Design
TIME Style & Design will target an elite, dual audience of TIME’s most worldly and style-savvy consumers — 500,000 of our most affluent U.S. subscribers: fashionable, design-oriented readers who appreciate a luxury lifestyle.
Audience: 989,000
Frequency: 2x
| Rate Base: 500,000 | B&W | 4C/2C |
|---|---|---|
| (USD) | (USD) | |
| Rates apply to bleed and non-bleed creative Audience Source: TIME Estimate, 2011 Ipsos Mendelsohn Affluent |
||
| PRINT Terms and Conditions | IBIT (Issue-by-Issue Tally) | TABLET Terms and Conditions | ||
| P4CB | N/A | $ 60,000 |
| C4 | N/A | 81,000 |
| C2P1 | N/A | 129,000 |
For more information on TIME Style & Design, please click here.
For more information, please contact your TIME Sales Representative.
Updated December 21, 2011
