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Updated November 14, 2012
| U.S. Audience Profile | |
|---|---|
| Source: 2012 Spring GfK MRI | |
| TIME.com Audience Snapshot | |
| Total U.S. Audience | 17,398,000 |
| Male/Female | 54%/46% |
| Median Age | 48 |
| Median HHI | $73,842 |
| Att/Grad College+ | 12,519,000 |
| Prof/Mgrl | 5,407,000 |
| HHI $100,000+ | 5,945,000 |